The internet is evolving, and the cryptocurrency market is booming. IMARC Group, a market research company, expects the global cryptocurrency market to reach US$ 32,420 billion by 2027. As millions of investors worldwide get into crypto, there will be an upsurge in demand for cryptocurrency mobile apps or website trading platforms.Although cryptocurrencies have been around for more than ten years, many novice users still find no manageable ways to access them seamlessly. One fundamental barrier is that many people still don't know how to install a wallet, or even fewer people have ideas on how to trade and pay with cryptocurrencies securely.Good UX design with communicative UX copies is critical in making cryptocurrency apps user-friendly. This article will discuss and explain the best practice of UX writing in designing and creating a crypto product loved by your users.
UX writing is the written or verbal part of the user interface that has the functionality to guide users to take different actions. In a crypto app or any digital product, UX writing can mean the creation of the texts of titles, descriptions, buttons, tooltips, user guides, notifications, error messages, warnings, risk assessment questionnaires, FAQs and all other forms of words that users can see. UX writing appears in every step and section of an app and is equally important to other product design elements in product success. It is extraordinarily important for crypto and Web3 products as it is still an area where mass users have less familiarity with the product features.
UX writing for crypto apps can be a challenging task. The target audience is a very diverse group of people, such as tech enthusiasts, investors, digital art creators, gamers, consumers or anyone who downloads a crypto wallet out of curiosity.Crypto apps need to communicate with users on multiple topics, such as trading, payment, asset security, blockchain storage, and investment market knowledge. These subjects and concepts can be very technical, but they must be super easy to read and understand in your UX copies. So how do UX writers meet the needs of both the newbies to the crypto world and those with high technical proficiency? Here’re some best practices to help you write better UX texts for crypto apps.
UX research helps a crypto product team make the best decisions by figuring out your team's vision and discovering the user pain points, needs and knowledge gaps you must address.In many cases, UX writers in crypto product teams participate in conducting user research, competitor research and run usability tests to improve the UX copies. Through the research and prototyping phase, UX writers should work closely with the product lead, UX researchers and designers to develop the best UX communication that matches your brand image.Ensure you have researched your target audience and their needs enough to develop something relevant.Here're some questions UX writers should bear in mind when examining the target audience:
Looking at competitors' apps and websites or conducting a competitive analysis of crypto walletsto see what other crypto platforms have done well and what they haven't done well is an excellent way to avoid making avoidable mistakes while writing your UX texts.
Every crypto brand has its own business goal, target audience and brand style. Therefore, no single writing style works for all crypto apps. However, rule #1 for good UX copywriting is clearly communicating and managing users' expectations. Users always have the desire to understand what exactly the outcome is after clicking on the button or accomplishing an action. Satisfying the users' expectations with precise UI copywriting is the determinant factor of your conversion rate. Therefore, the product team should keep enhancing and polishing the UX copies as your product grows and collect more user data.Always remember that UX writing and design is an evolving journey without a destination, especially when creating a blockchain product to conquer the fast-changing crypto market. Still, you can follow some general principles when working on the UX copies for your crypto products.These are some examples of UX writing principles that UX designers and writers should pay attention to:
In the above sections, we have covered how to write good UX copies to communicate efficiently with the users. Generally speaking, the UI copywriting of a crypto app should address all important questions related to user experience and the features of the products, such as onboarding, trading, asset security, cash in and out and the potential market risks users may encounter.Crypto apps inevitably involve some technical explanations on questions, for example, "what is a seed phrase" and "how trading on Ethereum blockchain works". Remember, most of the users do not come from a FinTech background. Users may somehow encounter issues in the different phases of the user journey. Therefore, UX writers should ensure clear and explanatory communication to help the users and your customer success team save time.To ensure a peace-of-mind trading experience, product designers should not expect or require the users to read a long manual before using your app. Instead, it would be best to use a carefully and considerately designed user journey to ensure users can understand all the information thoroughly by just navigating your app. Adding tooltips or popup tips in the relevant section of the user interface will help serve this goal. The advantage of using a tooltip or popup tip in the UI components to explain the jargon or technical concepts related to the trading journey of your crypto products is that it can keep users inside the flow instead of reading the guide or FAQ on a standalone page.The UX writing of tooltips of a crypto app must contain quick answers to potential problems the user may face when using your applications, from an introduction to blockchain concepts to security tips. It ensures even newbies without prior experience can learn how to trade confidentially without leaving your app to look for answers.You can consider adding relevant tooltips in different parts of the user journey to streamline the user journey. Here’re some examples:
While tooltips effectively guide users to complete the tasks, an external guide or FAQs section is still necessary to explain the major features (such as how users can earn from crypto staking, margin trading, etc.) of your crypto app comprehensively.UX designers must logically organize and categorize the content so that all critical information is searchable and users can easily find the appropriate solutions. And don't forget to update the content of all tooltips and guides according to the feature changes of your app.
"Less is more" is always a buzz phrase in UX design. Good UX writing uses the simplest words to make the user stay informed in the complex and fast-moving crypto world and take care of their emotions in the user journey. Good UX writing also helps ensure that every single word in your product is purposeful and serves both the users’ needs and your business goals.
What is UX Writing?UX writing is the written or verbal part of the user interface that has the functionality to guide users to take different actions. UX writing can mean the creation of the texts of titles, descriptions, buttons, user guides, notifications, error messages, warnings, risk assessment questionnaires, FAQs and all other forms of words that users can see.What are the best practices of UX Writing for Crypto Apps?UX writers can conduct UX Research and test the UX copies to verify whether it works for the crypto users. It would be best to use simple language to explain complex concepts, make the tone consistent throughout the app, and keep users engaged with graphics. Learn more about the best practice of UX writing for crypto apps in our article.
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Manson is an SEO and content specialist from Hong Kong. He has rich experience working with brands across industries such as FinTech, cryptocurrency, banking and finance, eCommerce, and professional services worldwide.
